Why take part in grassroots advocacy?

Historically, the political strength of the credit union movement has been in our grassroots strength, that is, to show elected officials that credit unions are a vocal constituency that cannot be ignored. PAC fundraising is just one piece of the puzzle. Credit unions must also take action on a grassroots level to show lawmakers how important credit union issues are to their constituents.

There are many ways to get involved in grassroots advocacy:

LCUL and CUNA advocacy events are an essential part of our grassroots advocacy program. These events allow credit unions to build and maintain personal relationships between state and federal lawmakers as well as the one-on-one opportunity for credit union to educate lawmakers and their staff about issues important to the movement.

Louisiana Legislative Briefing February 22 10:00 am to 12:00 pm - Register Today

CUNA GAC: February 27 - March 3, Washington DC
Virtual Hike the Hill Visits March 2 12:00 pm to 4:00 pm - Register Today

Louisiana GAC: April 5-6, 2022, Baton Rouge - Register Today

Project Zip Code (PZC) is a powerful tool for credit unions to match their membership with their state and federal lawmakers. Lawmakers respond better to our issues when they understand how many credit union members in their district will be affected by legislation.

PZC is a secure program that matches credit union members by legislative district and county based upon their zip code. More than 78 million credit union members have already been identified through PZC. It is important we continue this success by updating your numbers regularly.

Go to www.pzconline.com to download the program.

CUNA’s Member Activation Program (MAP) provides all the tools credit unions need to engage members.

CUNA has partnered with credit unions on an extensive research project to better understand the impact of advocacy-related communications. Surveying over 70,000 credit union members in 2014, the study found that advocacy communications not only succeed in activating Credit Union members but also increase members’ loyalty bond with their credit union.

How does MAP work?

Participating in MAP is easy. First, log on to CUNA.org/MAP to sign your credit union up for the Member Activation Program. Once you participating in MAP, CUNA will provide plug and play content and tools to deliver advocacy messages to your members on key issues.

Your credit union can now send advocacy messages to your members using your credit union’s brand. As your members learn about the issues and take action, their connection with their credit union grows stronger with the vast majority of them wanting to do more business with the credit union.

If you would like more information about MAP Program, please contact LCUL Advocacy staff or visit CUNA.org/MAP

As our advocacy efforts grow, we recognize that there is a need to ensure that our communications are effectively delivered to the proper audience. Identified by the credit union CEO, the primary role for the individual selected is to ensure that your credit union is ready to move when they need to. Additionally, your political advocate will:

  • Stay informed on political issues affecting credit unions
  • Identify credit union staff and board members who are willing to become politically active when alerted by the League on a critical legislative or regulatory issue
  • Respond to LCUL Action Alerts or forward to the appropriate person
  • Participation in one advocacy alliance call per year


  • 50% State GAC Political Advocate Discount
  • Invitation to local and statewide events such as meet & greets, in district meetings, and other functions.

Are you ready to appoint your credit union's Political Advocate? Click here to get started. Submit your completed forms to our advocacy team. For questions, please contact Angela Gervais, VP of Advocacy.