By Bill Adams
There are two sides to every story. Spartan’s recent introduction of the FC-94 custom cab and chassis (https://spartaner.com/wp-content/uploads/2020/12/Spartan-FC-94.pdf) initiated much discussion in the fire service and apparatus industry. Much was speculation and personal interpretation, including some biased comments by competitive vendors, possibly for questionable reasons.
Some interpreted that Spartan’s advertising vaguely inferred the FC-94 was just another entry-level rig to compete against commercial chassis. Advertising statements include, “This new custom chassis is within your reach” and it is “a custom chassis with commercial appeal” and “Meets the requirements of a commercial but delivers more.” Some in-the-field vendors have inferred the FC-94 is a stripped-down custom chassis addressing the commercial chassis market. Objective examination reveals the features and options in the FC-94’s brochure does not indicate so. Consequently, inferences against it are unfounded, unproven, and disingenuous.
It isn’t ethical for vendors in the field to disparage the introduction of any manufacturer’s new product. Printed media reporting is usually held to a level of truthfulness and integrity. However, commentators and pundits offering opinion often are not. We have forums to champion our views and are seldom challenged, but we should be.
Manufacturers are seldom able to defend themselves against unsubstantiated and biased comments affecting their business, but they should. As a result, Spartan Fire Chassis Sales Director Jeff Seal agreed to address my commentary and answer some direct questions about the FC-94’s introduction into the fire service.
Does Spartan recognize an “entry level” chassis?
Seal: No. Spartan does not consider any of our products to be entry-level. We believe there are no “entry-level” fire departments, thus, no “entry-level” products. In an industry where every department faces a unique set of response needs and challenges, it is our job as a manufacturer to deliver a purpose-built cab and chassis that delivers the reliability, safety, and performance they need. There are several factors that determine a department’s requirements, such as the infrastructure of their community, department size, fleet composition, geographical location, and budget. At Spartan Fire Chassis, we’ve made it our mission to help departments by delivering products that meet their needs and serve their communities.
What segment of the market does the FC-94 specifically address?
Seal: The Spartan FC-94 offers a cost competitive, purpose-built solution for fire departments who have traditionally only considered a commercial chassis for their fleet. The FC-94 meets the requirements of a commercial chassis but delivers more in a custom cab and chassis that is truly designed and purpose-built for the fire service.
Firefighters and some dealers believe they have an inherent right (!) to “change” any standardized apparatus design or program. Are the options listed in the FC-94’s brochure “cast-in-concrete”?
Seal: It’s human nature to want things the way you want them. For over 45 years, Spartan Fire Chassis has been known as a fire truck chassis manufacturer, and customers understand our capabilities when it comes to customization. The options available on the FC-94 are specific with a purpose to appeal to those who traditionally can only consider a commercial chassis. As a result, the option