The commitment to community that defines fire and emergency services is a powerful force, and it’s a spirit that drives the mission of Fire Department Coffee (FDC). Founded in 2016 by Navy veteran and firefighter Luke Schneider, the veteran-owned business began with a simple idea: to brew great coffee and support fellow first responders.
What started as a gesture of sending five-pound bags of coffee to departments impacted by tragedy has evolved into a full-scale humanitarian relief operation. The company’s most visible asset in this mission is Rescue 1, an apparatus designed not for firefighting but for disaster relief. To bring this vision to life, the team at FDC formed a strategic partnership with Rosenbauer America, a manufacturer known for its innovation and commitment to the fire service.
THE GENESIS OF RESCUE 1
The concept for a disaster relief truck became a reality following a pivotal conversation at a fire conference in 2021. The Rosenbauer team immediately recognized the value of the idea and agreed to build a custom fire truck for the mission. This was a true collaboration, with Rosenbauer providing not just the chassis but hundreds of man-hours and many of the technical systems that brought the project to fruition. The company’s expertise in engineering and customization allowed the robust firefighting platform to be transformed into a state-of-the-art humanitarian relief vehicle. The official handover of Rescue 1 occurred at FDIC International 2023.
The truck’s full capabilities are a testament to the support of numerous other organizations that donated equipment to ensure it was fully equipped for its mission. These partners include Deployed Logix, STIHL, Milliken & Company, Kraken Power, ZOLL, and the JHB Group. The philosophy behind the truck’s design is simple yet profound: When people lose their basic needs, their needs stay basic. The Rosenbauer Rescue 1 is built to address those fundamental needs on scene.
1 A wildfire crew working the Los Angeles, California, wildfires stands next to Rescue 1 with Randy James, director of brand relations at Fire Department Coffee. (Photos courtesy of Fire Department Coffee.)
BUILT FOR HUMANITY: A CLOSER LOOK AT THE APPARATUS
The Rescue 1 apparatus is a comprehensive tool, designed with the sole purpose of supporting people in crisis.
Caffeine needs: As a coffee company, Fire Department Coffee ensures the truck is well-stocked with plenty of coffee beans. The truck is equipped with two industrial-size coffee brewers that can keep pots of fresh coffee ready for community members and responders. Multiple refrigerators are also onboard, stocked with water, other cold beverages, and food.
Shelter and hygiene: Rescue 1 addresses the critical need for shelter and hygiene. Deployed Logix donated an ASAP-12 Rapid Shelter System, a mobile shelter that can be deployed by two people in less than one minute. The truck also features a full-sized washer and dryer, a donation from Milliken & Company, and a Technical Decon Shower Unit from Deployed Logix that provides hot water for emergency decontamination or basic hygiene needs.
Medical and clearing tools: To supplement primary medical responders, ZOLL donated an automated external defibrillator. The truck also carries other basic medical supplies. For clearing debris, STIHL provided battery-powered chainsaws to help remove fallen trees and branches, ensuring access to emergency zones.
Power and communication: The fire truck is equipped with multiple power sources, including a power take-off (PTO) generator that uses the en