By Bill Adams
In “A History of LTI and Ephrata’s Ladder Trucks, Part 1” (December 2022), I explained how a concept conceived by a rural farm wagon builder evolved into a crane manufacturing company that later created a division fabricating aerial devices for the fire service.
The aerial division was purchased by Mahlon Zimmerman, renamed Ladder Towers Incorporated (LTI), and relocated to Ephrata, PA. Part 1 described LTI’s development as an influential player in the ladder truck market and its eventual purchase and renaming to Simon-LTI. Part 2 continues the story.
American LaFrance
In 1995, Freightliner purchased the defunct American LaFrance (ALF) assets ostensibly to build custom cabs and chassis for the fire service. Several years later, Freightliner’s ALF division suddenly, but not unexpectedly, returned to building complete apparatus by acquiring apparatus manufacturers (OEMs) RD Murray, 3D Manufacturing, Becker, Boardman, Medic Master, Rescue Master, and Southern Coach as well as component part manufacturer Aerial Innovations, Incorporated. Shortly thereafter, ALF purchased Simon-LTI. The aerial device employees on Cocalico Creek Road had another new owner.
The domestic Snorkel products including the Squrt and TeleSqurt lines have a convoluted history of owners originating with Pitman Manufacturing. All the lines ended up at the rejuvenated ALF either previously purchased by ALF’s former owner before it went out of business or purchased directly by Freightliner.
Tony Mastrobattista (Tony Mastro), an original employee of LTI and later Simon-LTI, says, “After ALF purchased Aerial Innovations, it purchased Simon-LTI and I stayed on with American LaFrance. My title was changed to national sales training manager-LTI division.”
The numerous apparatus acquisitions caused a great deal of apprehension in the fire truck industry and in Ephrata. The purchases provided ALF with three sources of aerial devices and multiple nationwide manufacturing facilities with trained workforces experienced in building fire apparatus. It provided an instant backlog of hundreds of “on-order” apparatus ranging from ambulances to ladder trucks. Overnight, it put ALF in the top tier of apparatus manufacturers. And ALF now controlled small apparatus OEMs’ access to aerial devices once supplied by Aerial Innovations and Simon-LTI.
Keith Purdy was ALF’s national marketing manager from around 2001 to 2009. Purdy: “The former Aerial Innovations product line was phased out and its plant in Lebanon was used to produce the ALF Silver Eagle, a stainless-steel aerial ladder that Aerial Innovations already had under development.” Purdy and Mastro say some of the purchased Snorkel, Squrt, and TeleSqurt product lines were also manufactured at both the former AI factory in Lebanon and the former LTI facility on Cocalico Creek Road (photo 1). The LTI plant continued building aerial devices with the LTI logo for ALF on the ALF chassis (photo 2).
ALF’s owner Freightliner was part of the Daimler corporation that later merged with Chrysler. Purdy was asked if it was difficult integrating a small, very experienced, and well-established manufacturing firm such as LTI into ALF—now just one small segment in a large multicorporation conglomerate. Purdy: “The LTI team on Cocalico Creek Road was so exceptionally experienced and talented that weaving them into the American LaFrance mold was not as critical as maintaining their freedom of decision making and market growth campaigns. To this end, even the national advertising of American LaFrance ladder and tower products in that time