Paul Conway Shields announced the promotion of Lisa Le Strom from Marketing & Graphics Coordinator to its new Marketing Director for the company’s four divisions; Fire, Law, Safety and its Custom Shop.

“Lisa’s diverse skill sets and experience enables her to bring a strategic vision and focus to Paul Conway Shields,” said Paul Conway, President.  “She is very driven, results-oriented and highly collaborative and creative, which makes her a strong cultural fit for the company.”

As Marketing Director for Paul Conway Shields, Strom will be responsible for developing and implementing an overall corporate marketing strategy, directly engaging and managing the marketing team, and translating the company’s business objectives into marketing strategies that drive revenue.  In addition, she will determine and administer the marketing budget and identify/track key metrics.

Lisa holds a Bachelor of Business Administration degree in Marketing with 15 years of experience in the field, managing key components such as advertising, promotions and event planning. Prior to her service with Paul Conway Shields, she spent over 12 years in the motorcycle industry with two Harley-Davidson dealers. During that time, she also had the opportunity to work with law enforcement and fire departments on safety awareness and charitable causes, including the WI Alliance for Fire Safety's Youth Burn Camp, the MDA and Support the Troops initiatives to name a few. Outside of work, Lisa has volunteered her skill sets with non-profit endurance sports programs such as Team in Training for the Leukemia & Lymphoma Society and Team Challenge - Crohn's & Colitis Foundation.

“The Paul Conway Shields brand is established in our market and Lisa’s expertise and creativity will allow us to capitalize on that strength and help us to grow our divisions,” stated Pam Lillard, the company’s former marketing manager.

More: https://Paulconwayshields.com  

StreetWise CADlink®, the nation’s first cloud-based MDT software, will be unveiling its new strategic partnership with Emergency Reporting ® records management software at the 2016 Fire Department Instructors Conference (FDIC) in Indianapolis. StreetWise now integrates live with Emergency Reporting®, making life easier for fire crews and dramatically improving the accuracy of response time analysis.

• Incident Data. StreetWise automatically creates a new incident report in Emergency Reporting® before the crews have even returned to the fire station. The incident location, nature, date and dispatch time auto-fill into the NFRIS report, ready for completion.
• Unit Status Timestamps. Whenever a responder taps a status button in their StreetWise CADlink® response software on their Android, iPad, or Pierce® Command Zone™ device, the precise time is transferred directly into the appropriate unit status time in Emergency Reporting’s NFIRS incident report unit section. Now, units will be able to reliably record their status times without relying on busy dispatchers, expensive CAD exports, or crowded radio channels.
• Incident Benchmarks. When an incident commander taps an incident benchmark button in StreetWise, such as “Situation Controlled” or “Patient Contact Made”, the information and precise timestamp is automatically entered into the narrative section of the Emergency Reporting® NFIRS report. Key incident benchmarks provide more precise incident reporting.
• Tactical Actions. Waypoints placed during an incident in StreetWise CADlink® are frequently used to identify key tactical actions during an incident. Now, these waypoints and other key incident-specific actions are transferred directly into the narrative section of the Emergency Reporting® NFIRS report, capturing the precise time, action, and even latitude and longitude for more thorough and precise documentation of major incidents.

Even more integration is planned in the future, enhancing the product offerings of both companies and continuing to make the job easier for firefighters.

For more information, visit the Web site at www.streetwisecadlink.com or stop at FDIC Booth 8321 for a demo.