The Fire Apparatus Manufacturers' Association (FAMA) tries its best to stay informed about the big picture of the fire industry.
Jeff Hupke
The health of the fire apparatus and equipment market may not seem relevant to everyone, but the ability of the industry to turn a profit greatly affects the amount it can spend on product research and development. Better and safer products are very relevant, as they can improve the way firefighters perform their jobs. In this edition of the FAMA Forum, FAMA shares the state of the industry from the point of view of the fire apparatus industry.
Fire Department Survey
Earlier this year, the FAMA Education Committee completed its annual "Industry Outlook" survey. A total of 1,537 North American fire departments participated. Almost 50 percent of the respondents were chiefs, commissioners, or officers. The survey was geographically well distributed, with each of the Canadian provinces and United States represented.
Respondents were slightly more optimistic than recent years, with just more than 40 percent indicating they were expecting to make a major purchase in 2014. Ninety-two percent indicated they expected their major purchase to be an apparatus.
The biggest trends cited include a challenging economy, lack of funding, and reduced staffing. Thirty-five percent of those polled indicated that their standard operating procedures would change, down from 46 percent in 2010. Regarding funding, 32 percent of respondents indicated they had applied for an apparatus grant over the past two years, with three percent noting their applications were accepted. The numbers were 66 percent and 19 percent for equipment grants. Not surprisingly, 56 percent of the departments indicated that helping raise the overall awareness of funding sources was one of the most important actions that FAMA and Fire and Emergency Manufacturers and Services Association (FEMSA) members could take. More than half indicated that they have changed their apparatus specifications because of cost or budget restrictions.
The Education Committee uses the survey to try to identify the most important factors that contribute to choosing apparatus and equipment. As indicated in Figure 1, quality, safety, and price were the top three influencers, while the use of alternative fuels was at the bottom of the list.
The survey also asked the departments to rate the importance of different sources when they were seeking information on apparatus and equipment. Figure 2 shows that manufacturer salespeople finished at the top, followed by dealers and word of mouth.
Other observations from the industry survey include an increase in vehicle data recorder usage; the majority of respondents indicating that they use foam at some point in their operations; and a slight increase from previous years in respondents that indicated tank size, pump capacity, and cab size would increase over the next five years.
Apparatus and Equipment Provider Survey
Both fire apparatus and fire equipment manufacturers were also surveyed. Even though a higher percentage of company revenues is because of exports, the results indicated an increase in optimism with companies expecting improvements in revenue growth, capital investment, and hiring. The fire industry lags behind the general economy both going into and out of recession, so this is promising news that we may be finally coming out of the 2008 downturn.
Most concerning to member companies were insurance and health care costs. Seventy-two percent indicated they were affected by the economy. The top strategies employed to weather times of economic challenge were