PBI announces several organizational changes within its senior management team, effective immediately. These changes aim to capitalize on the thriving growth opportunities the US-based fiber manufacturer has across world.
Industry boundaries are shifting, as ecosystems and competition across countries, continents and sector lines are becoming more prevalent, new alliances are formed. Traditional industry boundaries are being challenged and borders redrawn or redefined, at a more rapid pace than we have previously experienced in the fire service.
“These changes call for strategic thinking about what we can do to continue to be at the forefront in innovation to serve our partners and our customers even more efficiently. At PBI, we have the ability to do that. Today, we are introducing our new organizational structure that has one goal in mind: create a customer-centric, unified global ecosystem with a strong regional focus.” says Bill Lawson, President of PBI.
These changes will help deliver PBI’s goal of continually providing a top-tier service to its customers, drive growth and execute its strategy more quickly, to deliver the right capabilities to its partners and customers through the industry’s most innovative fabric technologies.
Helmut Zepf is promoted to Managing Director, PBI – PPE Division.
In this new role, Helmut will manage all sales, marketing and technical support activities for PBI fiber sold to PPE markets worldwide.
Helmut came to PBI in 2003 and has increased PBI’s visibility across all markets. Previous to PBI, Helmut held leading positions in Engineering, Manufacturing and Sales at a large acrylic fiber manufacturer.
Helmut will report to Bill Lawson, President.
Bryan Bolden is promoted to Vice President of Sales for the Americas and Northeast Asian Markets.
Bryan came to PBI in 2007 and has established a strong track record in all the markets he has been assigned. Bryan has had increasing responsibility throughout his years in the PBI business and has improved PBI’s relationships with key partners, while driving growth.
Prior to joining PBI, Bryan started his career with a large distributor of Fire Fighting equipment in the Phoenix area. Reporting to Bryan will be Jingyu Lee, Sales Manager for Asian Markets.
Bryan will report to Helmut Zepf.
Ian Callaghan is promoted to Vice President of Sales for Europe, Middle East, Africa, and Southeast Asian Markets.
Ian joined PBI in 2008 and has since contributed substantially with his remarkable people skills and expertise to PBI’s global growth in the key markets he has been responsible for.
Ian came to PBI from a large UK garment manufacturer where he was the sales leader. In this new role, Ian will be responsible for sales activities, supply chain management and coordination with PBI’s agents, in the markets they serve.
Ian will report to Helmut Zepf.
Catalina Ciobanu is promoted to Vice President of Marketing for PBI – PPE Division.
Catalina joined PBI in 2015 and had an instant impact on PBI’s marketing strategy and support programs to our key partners. Prior to PBI, Catalina was the Global Marketing Leader for a large North American PPE company.
Since joining PBI, Catalina was responsible for PBI’s brand positioning, advertising, tradeshow presence and has led the successful implementation of PBI’s new brand identity in 2021. In her new role, she will be focusing her efforts on PBI’s global marketing & communication strategy, to promote PBI’s brand and product portfolio worldwide. She will also be leading business developments efforts and managing key