The new voice of alert for Sioux City Fire Rescue is a voice much clearer and easier to understand for the fire fighters.

"Sometimes our radios are not in the most conducive spot to hearing, background noises, different areas of buildings we get into, so this gives us a consistent voice that we can always hear and understand very readily," said Fire Marshal, Mark Aesoph.

With a price tag right around a quarter of a million dollars, the Phoenix G2 Alerting System sends information through an internet connection and over the radio.

Inside the fire station LED message boards are used to display the location and the call type.

Aesoph said, "So if you're in a loud environment such as out here where our rigs are parked, it's many times hard to hear. So at least you can glance up at that sign and have an accurate reflection on what you're going to and what the address is."