By Chris Mc Loone
Since 1987, a small Midwest company, Midwest Fire Equipment & Repair Company (Midwest Fire), has been manufacturing tankers, tanker-pumpers, brush trucks, and quick-attack/rescue vehicles.
In 2013, a group of investors led by Sarah Atchison purchased Midwest Fire. Atchison serves as the company’s owner and CEO. Since that time, the company and Atchison have received accolades including a Top 25 Women in Business award for Atchison and being named one of the the 50 best places to work in the Upper Plains. Although it is a small company, Midwest Fire has enjoyed success specializing in specific types of apparatus and remaining a factory-direct seller of fire trucks.
Changing Ownership
According to Atchison, the time was right to purchase Midwest Fire when she did. Founders Scott and Pam Schneekloth sold the company to Atchison and family members Lyle and Jane Gessell. The decision to purchase the company was in large part because it fit a mission to work with small, Midwestern manufacturing operations developing products that help save lives. Additionally, Atchison was at a point in her life where it made sense to take on the challenge of leading the company. “I had spent more than 15 years working part time as a dental hygienist and being home with our two daughters,” says Atchison. “So, it was really good timing for me because my girls were at good ages for me to pursue this next opportunity.”
Atchison did not come into the business without experience. Her husband, Dean, has owned his own business-Spectrum Aeromed-for eight years. “It was a turnaround company that was essentially bankrupt when he purchased it in 2007,” she says. “I’ve been able to watch his success with his company, and when he was ready to take a next step and purchase another company, he thought I would be a good fit for Midwest Fire.” Still, Atchison wasn’t completely ready to take the plunge. “It took some persuasion from Dean because I didn’t know if I was up for the challenge,” she adds. “But after spending the past two years at Midwest Fire, I am certain I made the right choice. I think my more than 15 years of experience working in private practice has helped me in this role as well. Customer service is such a critical component in the dental field, and I am able to apply those skills here as well. My number-one priority is the customers and making sure we are being responsive and listening to their needs.”
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1 Most of the fire apparatus Midwest Fire Equiment & Repair Company builds are tanker-pumpers with All-Poly® tanks and bodies that have lifetime warranties and almost any type of Darley, Hale, or Waterous pump. (Photos courtesy of Midwest Fire Equipment & Repair Company.) |
Atchison says that she was fortunate when she acquired the company because it already had a solid team in place. Right away, her team enlisted Enterprise MN to guide the group through a comprehensive strategic planning process to determine the current state of the company and where its customers need it to go as it moves forward. “We put a number of aggressive action plans into place, and the team worked extremely hard to make these improvements happen,” Atchison says. “Initially, we put a substantial amount of time and effort into getting our sales ramped up. We identified a professional market