A fire company in Shippensburg is taking a new approach to raise money for a new ladder truck — a grocery sale.

Cumberland Valley Hose Company will host a benefit grocery sale Saturday at the Shippensburg Firefighters Activities Center, 33 W. Orange St. in Shippensburg. The sale starts at 11 a.m. and is expected to last until about 3 p.m. It will be run by Michael “Irish Mike” Sullivan, owner of New Dawn Enterprises of Hanover, who will offer a variety of grocery store items at a fraction of the grocery store cost.

“I guarantee that we can beat any grocery store price by 20 to 60 percent because we don’t have the overhead and we buy quantity,” Sullivan said. “We’re licensed by the Department of Agriculture, inspected regularly, licensed, fully bonded and insured. … And we stand behind everything 100 percent.”

Lauren Ocker, fundraising committee chair for Cumberland Valley Hose Company, said she heard about Sullivan from Andrew Henry, owner of Keystone Gun Sales in Carlisle, who coordinates the fire company’s gun drawings.

Gun drawings, which are held each spring and fall, along with Saturday night Bingo, are the main fundraisers for Cumberland Valley Hose Company. However, with plans to purchase a new ladder truck this year, she said the company needed new fundraising ideas.